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About This BlogHollis Thomases, nine-year industry veteran and President & CEO of WebAdvantage.net, will offer up her opinions, perspectives, and predictions about online marketing, from search engines to mobile technologies. View BioPrevious Posts
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Friday, December 21, 2007
How Email Has Ruined My Holiday Joy
You gotta love email, right? It’s fast, easy and free. While I admit that these days email is something I can’t live without, I have to say, it’s just about darn near ruined one of my little pleasures in life: checking my postal mailbox.
There’s a part of me that must just be that old school that I can remember a time when people actually used to write letters to one another to stay in touch. Getting a personal letter at the end of a long and difficult day was truly a treasure. I’d open up the letter and savor its contents, appreciating the stationary on which it was written and the careful selection of words used to communicate whatever news its author was telling. Even the sign-off was an important clue to your relationship at that moment in time: was it “Love” or “Hugs & kisses” or “xxooxxoo” or just a simply, “Yours truly”? Oftentimes I would save these physical letters in drawers, boxes or scrapbooks to re-read or recall a special occasion. Nowadays, all that has changed. Nothing good arrives in my postal mailbox except for the occasional magazine. Everything else is crap: bills, junk mail, and unwanted catalogs. Even now, during the holidays when people still send the obligatory Christmas card, do I no longer look forward to emptying my mailbox. The whole daily experience is just a total let down. My poor postal carrier: I don’t even look forward to seeing his mail truck drive up the street anymore. I wonder if he and his peers have noticed this kind of waning enthusiasm from all their route customers? To make my point more clearly, let’s compare email and postal mail:
So for those of you as disgusted as I am by the state of your postal mailbox each day, I say TAKE A STAND! Pick up a pen and write a letter! Make it fun or friendly or passionate or tender. Put a little heart and soul into the endeavor. Break out of your digital shell!! You might actually enjoy the experience, and your postal carrier and your recipient will thank you. |
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