How to - Leverage Online Networks for Marketing 95% of my business is obtained through word of mouth. It is one of the most effective sources for business referrals for consumers and businesses. The new virtual networks may not reach the massive numbers that advertising or national publicity do, but they can be very effective tools in reaching prospective customers; and you can establish perceived competence and reinforce your brand.

Use social networks to market your company and you. Try these strategies:

Establish Expertise. If part of your marketing strategy is becoming known as an expert in your field, social networks provide a more accessible outlet than the usual media. You can speak up in a discussion forum or blog and reach hundreds or thousands of people. Say something useful, original, or profound and you may get and linked up, reaching even more people.

Do Some Market Research. Participate on online communities and discussion groups to learn about prospective client interests and reactions. You’ll find a candor rarely found in focus groups and surveys.

Build and Reinforce Your Brand. Every signature in your e-mail, on the Web, and in your online profile is a chance to reinforce your brand.

Ignite Word-of-Mouth Buzz. Do you have a new product or service? Word-of-mouth on the part of satisfied customers is a great way to establish your competence. Social networks are a good place for "buzz" and if a prominent blogger in your field likes what you sell, say or do, you can create a powerful advocate.

Associate Yourself With a Not-for-Profit Cause. People are often more willing to gather around a cause than a company. This allows you to connect with people beyond the traditional avenues.  8:18 AM •