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About This BlogGal S. Borenstein is a national Business-to-Business marketing expert and CEO of Fairfax based The Borenstein Group. Borenstein demystifies the mysteries of marketing for CEOs as he offers strategic insights about measuring ROI, reinventing the brand and brand awareness, and sharing critical strategies about what works in the real-world. LinksOther citybizblogs
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About Gal Borenstein Gal Borenstein is the CEO and Chief Strategist of The Borenstein Group, a leading, integrated marketing communications firm dedicated to B2B and B2G marketing. Borenstein has over 20 years of technology marketing and communications experience and has been personally involved in the development of over 100 B2B and B2G brands, including ADT, Marconi, Learning Tree International, IBM, US Army, Nextel Online, Dominion Telecom, Airbus North America and others. Based in Washington,DC, he is an expert in communicating within B2G vertical markets such as telecommunications, software, biotech, manufacturing, and defense/homeland security. Gal holds a B.A. in Communications with honors from Temple University, and a Master’s degree in Business and Telecommunications Management with honors from George Mason University. He is the founder and chief strategist of Fairfax-based Borenstein Group and is also a member of Global Fluency, the Chief Marketing Council's (CMO Council) agency. Borenstein founded The Borenstein Group in 1994 with the mission of creating a marketing services agency that fuses creativity and ROI-driven strategies to serve the needs of Business-to-Business and Business-to-Government organizations. Clients of the Borenstein Group benefit from his strategic ability to quickly convert abstract missions into tangible and visible action plans with coherent creative and business objectives that serve the client's bottom line. A strong advocate of benchmarking and ROI-driven marketing, Mr. Borenstein views his role as the “enforcer” of fusing solid creativity to the client's business mission. |
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