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Reagan Outdoor Advertising Partners with Colin’s Hope
Posted May 18, 2011
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Central Texas Outdoor Advertiser Donates Billboard Space to Share Drowning Prevention and Pool Safety Tips During National Water Safety Month
AUSTIN, Texas--(BUSINESS WIRE)--As the summer swimming season draws near, Reagan Outdoor Advertising, long a fixture in the Central Texas community, has partnered with Colin's Hope to help drive awareness around the importance of water safety and drowning prevention.
Colin's Hope is an Austin, Texas-based nonprofit that creates and supports programs that aid in preventing children from drowning. The organization was launched three years ago by family members of four-year-old Colin Holst after his accidental drowning at a local pool.
Coinciding with National Water Safety Month, Reagan has donated advertising space to Colin's Hope on a dozen billboards around Austin and surrounding areas to support the organization's mission and help alert parents of the importance of proper water safety. This is the second year that Reagan has worked with Colin's Hope to increase awareness and promote the group's cause throughout the Central Texas community.
"Outdoor advertising reaches an incredibly broad audience, so it's the ideal way to get this life saving message out where it can make a difference," said Billy Reagan, president of Reagan Outdoor Advertising in Austin. "As a family business with deep roots in the Central Texas community and with children of our own, we're proud to help the good people at Colin's Hope as they build awareness to save lives."
In the state of Texas, drowning is the leading cause of unintentional death for children under the age of five. The Colin's Hope billboards share simple yet critical tips on how parents can help prevent accidental drownings, such as providing constant visual supervision, enrolling their children in swim lessons, wearing life jackets, learning CPR or putting multiple barriers around pools and hot tubs.
"Our goal is help everyone understand that no one is ‘drown-proof' and that in most cases, drowning is preventable," said Alissa Magrum, executive director of Colin's Hope. "There are simple steps that people can take to help keep their families safe in and around water. We appreciate the generous support of Reagan Outdoor Advertising in helping to strengthen the impact of our water safety campaign as we remind parents to be alert and take more precautions around pools, lakes, beaches and bathtubs."
About Reagan Outdoor Advertising
A family-owned company, Reagan Outdoor Advertising has been operating in Central Texas for more than two decades. The company empowers area businesses, organizations, and individuals to reach mass audiences and drive awareness for their brands and missions while using its reach to support worthy social causes. www.reaganoutdoor.com
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